I'm Mel, a design leader that crafts experience strategy for people, processes, and tools.  

Photo of Mel with black turtleneck and wavy red hair, on a solid light blue background.

About

I’m a business-minded creative who navigates the unknown with enthusiasm when designing platforms and processes. Most recently, I supported a global organization in scaling its ops model; by reducing toil and serving the consumer in a personalized way.

With over 10 years of mentoring and leading teams, I’ve earned a perspective enables me to craft end-to-end strategy at multiple altitudes. I believe good design helps us make life richer, and good research helps us make bold bets. 🎲

Consulting Services

Design Strategy

Unlocking potential in orgs large and small by maximizing impact of people, processes and tools.

UI Design

Alchemizing design systems, branding, frictionless interaction flows and aesthetic sensibilities.

User Research

Validating conceptual approaches through mixed-methods research, with care and rigor.

Service Design

Identifying and prioritizing operational enhancements to improve customer experience.

Enterprise Platforms

Specialization in merchandising tools to help businesses meet the consumer in meaningful ways.

Consumer Apps

Agency and in-house experience with teams who build native, hybrid, PWA and web apps.

Full-time Roles

Design and Research Leadership

If the stars align, I'm also open to internal roles in design operations, strategy or digital transformation. Let's chat.

Photo of Mel with black turtleneck and wavy red hair, on a solid light blue background.